Say hello to a friendly teeth whitening toothpaste with hello Epic Whitening Activated Charcoal Toothpaste. This fluoride free toothpaste is thoughtfully formulated with high quality ingredients like fresh mint, coconut oil, and activated charcoal. It is safe for enamel and freshens your breath like nobody’s business. Made with activated charcoal from bamboo, this black toothpaste might look weird but it works brilliantly and tastes awesome. This minty charcoal whitening toothpaste whitens naturally by polishing and cleaning surface stains on your teeth to help with a whiter smile. But buckle-up, there's more goodness to this epic charcoal toothpaste. hello Epic Whitening Activated Charcoal Toothpaste contains no peroxide, no artificial sweeteners, no artificial flavors, no titanium dioxide, no dyes, no SLS, and this fresh mint toothpaste is vegan. As if that weren't enough magic for one tube, hello toothpaste is also not tested on animals (Leaping Bunny Certified). We're serious about being friendly, and about what goes into our toothpaste.